For brands
A product moves in with us and becomes part of our everyday life. We create Reels and Stories for @hof_no47 as well as photos and videos for our partners’ own channels. We show products in the rooms and situations in which we use them ourselves.
Enquire about a collaboration Request the Media Kit
Work with us
From regional craft businesses to international design brands. What matters is that a product fits our life on the farm.
A Reel tells a story from our everyday life in which the product has its place. The new dining table at the first Christmas, the hob at Sunday breakfast, the fireplace on a winter evening. Stories add details, questions from our community and the answers.
Enquire about a campaignThe strongest results come when a product truly moves in with us. Walter Knoll helped furnish our living loft over 15 months, and BORA has been part of our kitchen for four years. We agree the scope and duration together.
Enquire about a partnershipProducts in a real home with vaults, old roof timbers and a garden, photographed and filmed in our visual style. For the brand’s website, social media and catalogues. We agree usage rights in advance.
Enquire about contentWe report from trade fairs, launches and showrooms, in Munich as well as internationally. We travel to CES in Las Vegas as accredited press. Our community sees new products the way we do, up close and with an honest opinion.
Enquire about an eventWe agree fees and scope individually, depending on the request, the deliverables, the product and the effort involved. A short conversation is enough to find the right framework.
Topics
Since 2020 we have seen which topics matter most to our community, in the comments, questions and reactions to our posts.
The before-and-after insights are among our most-viewed posts. Several Reels about the farm’s transformation have reached millions of views.
“What sofa is that?” Our community regularly asks about furniture, lighting, fabrics and colours. We show them in real use.
In our kitchen beneath the vaults we show the hob, appliances, the table and everything that ends up on it.
KNX, solar panels, battery storage, electric car, heating without oil or gas. Technology explained with our own house and real figures.
Our living room outdoors, with outdoor furniture, plants and summer evenings in the courtyard.
New products up close, from Heim+Handwerk in Munich and the Inspiration Days to CES in Las Vegas.
Reach
19 of our Reels have more than a million views, the strongest more than 36 million. Here are eight of them.
36.1M1.8MFrom 2018 to today
8.4M425,000From cowshed to kitchen
8.3M561,0002018 until now
7.8M448,000From barn to home
5.7M204,000Before and after
4.5M336,000On dreams and change
4.1M377,000Our transformation so far
3.6M198,000A 300-year-old farmSource: Instagram Insights @hof_no47, as of 4 October 2026. Views include repeat views.
All figures in the Media KitSelected collaborations
A living room, a kitchen, a hidden TV, a fireplace. These posts came out of them.
June 2025 – August 2026
Sofa, dining table and chairs moved into the living loft one by one, and we shared on Instagram how a living room comes together.
June 2025 to August 2026
September 2025
A fire without a chimney. Our post about the fireplace beneath the hidden TV.
1,805 saves · 1,352 shares
2021 – 2025
Four years of cooking beneath the vaults. “Come cook with me” alone reached 376,000 views.
Also
Polarstern 622,000 / Westwing House Tour 539,000 / Freifrau 468,000 / Sparda-Bank München 378,000 views per collaboration
Source: Instagram Insights @hof_no47, views added up per collaboration, as of 4 October 2026. Past results are no promise for future campaigns.
Our partners
From regional craft businesses to international design brands. A selection of our partners since 2021.
Walter Knoll · Freifrau · &Tradition · Occhio · Nemo · 101 Copenhagen · Westwing · Weishäupl · Sofacompany · Hain Naturböden · Jonastone · MHZ · Schreinerei Würzburger
BORA · VELUX · Busch-Jaeger · Polarstern · Huawei FusionSolar · Dimplex · TROX · Pauli+Sohn · Aqara
ECOVACS · eufy · AIPER · WAGNER · Canon · Armedangels · everdrop · Sparda-Bank München
The process
You don’t need a finished concept. The product, your goal and a preferred time frame are enough for a first conversation.
We develop a concept that suits the product and the farm, and agree deliverables, fee, time frame and usage rights.
We photograph, film and edit in our own home. Everything is agreed with you before it is published.
Advertising is clearly labelled. After publication you receive the agreed figures from Instagram Insights.
Good to know
Anything else? An email to info@hof-47.de is all it takes.
Enquiry
A brand, a product, a first idea.
We reply personally, with our Media Kit and a first proposal.
+49 89 5419 50 50Mon–Fri, 9 am–6 pm CET
